adidas today revealed an innovative new campaign to celebrate the forthcoming UEFA Champions League Final on Saturday 25th May at Wembley. Themed around the unique visualisation of player performance data during this season’s UEFA Champions League, the campaign features animations created via motion capture which will then be visualized through CGI communicating the journey from the start of the tournament leading up to the final.
The new England kit was unveiled today, with the first official sighting via an image posted on Twitter by England midfielder Jack Wilshere of a pupil at his former school wearing the jersey, demonstrating that the kit belongs to the nation, not just the players lucky enough to represent England.
David Beckham today announced his retirement from professional football, after becoming one of the most decorated players – with 19 trophies to his name, including 10 league titles from a 20 year career. David’s style both on and off the pitch drew media attention, and so it was only fitting that we take a look at some of his most iconic custom colourways of the Adidas Predator, which became synonymous with the Beckham Brand of football and style.
adidas today unveiled a live 3D infographic at Stamford Bridge which brought to life each of Frank Lampard’s 203 club record goals tally.