adidas has created the digital application “Messi Matrix 2012″, enabling fans to celebrate and explore the record-breaking year of one of the world’s greatest footballer in a fast and fun way.

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At www.messimatrix2012.com fans can navigate their way through a vast collection of 2012 Leo Messi stats, facts and achievements. Messi Matrix 2012 includes everything from the exact number of ball touches made to all the world-records broken in this sensational year for the player. In addition to searching on specific stats, fans are able to compare Leo Messi’s performance throughout the year, by selecting a particular month from the Matrix timeline.

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The Matrix archives stats from all matches played by Leo Messi in 2012, including fixtures for the Argentina National team, UEFA Champions League, Primera División, Copa Del Rey and the Spanish Supercup (Supercopa de España).

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Messi Matrix 2012 features all 91 world-record breaking goals by the player, as well as the number of goals scored by Leo’s adidas adizero™ f50s during the year.

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