Aviva Hands Norwich City Shirt Sponsorship to Charity Railway Children for Premier League Clash with Everton
Norwich City FC (NCFC) will proudly wear the logo of charity Railway Children on their shirts for this weekend’s Premier League clash with Everton at Carrow Road. The Canaries will be lending their support for sponsor Aviva’s UK charity partner, to raise awareness of the fact that one child runs away from home every five minutes in the UK
Along with fans, NCFC Director Stephen Fry will show his support via Twitter to help raise much-needed funds for the charity. For every tweet or retweet posted on Twitter on match day including the hashtag #1every5, Aviva will donate £1 to Railway Children.
Railway Children provide help and support to children under 16 who have run away from home or are at risk of doing so. They estimate that one child runs away from home every five minutes in the UK. That’s the equivalent of 18 children during a 90 minute football match. They run away or are forced to leave homes where they suffer poverty, violence, abuse and neglect.
It will be the second consecutive year that Norwich City have worn Railway Children’s logo on their shirts, with last year’s game generating over £10,000 for the cause as well as delivering priceless recognition of the charity’s critical work. Fans will also have the chance to win one of 18 signed, limited edition shirts worn by the players in a competition on the Railway Children website after the game http://www.railwaychildren.org.uk/ncfc
Norwich City FC Manager Chris Hughton said: “We are proud to join long-term club sponsors Aviva in supporting Railway Children during this weekend’s clash with Everton. As a father myself, I can’t even begin to imagine what it would be like to have your own child run away from home. To think that 18 children are estimated to run away from home during Saturday’s game says a great deal. We hope to raise as much awareness as possible from the activity on the day to help support children who may run away from home.”
Norwich City Director Stephen Fry commented: “Let’s all use the power of football to make the most of Aviva’s generosity, and raise a huge wedge of cash for Railway Children. Come on all you tweeters; let’s help raise plenty of money for the lovely people at Railway Children to continue their great work in supporting young people who feel alone and are at risk on our streets. I hear there are also signed NCFC shirts up for grabs so get involved!”
Terina Keene, Chief Executive, Railway Children, said: “Having a child run away from home is every parent’s nightmare. Sadly, it’s far more common than you might think. We estimate that 100,000 children run away from home in the UK each year, that’s one every five minutes.
“However, despite this prevalence it remains a hidden issue and awareness among the public about the scale of the problem is low. Two-thirds of runaways aren’t reported as missing to the police, and many are too vulnerable or scared to seek official help. Help us raise awareness and vital funds for Railway Children by tweeting your support this weekend. For every tweet including #1every5, Aviva will donate a pound.”
As part of their international Street to School programme, Aviva works in partnership with Railway Children in the UK to raise awareness of this hidden issue, as well as providing vital funds for the charity to deliver crucial support and services before, during and after young people run away from home.
Sarah Loughran, Head of Sponsorship and Corporate Responsibility at Aviva, said: “We are proud sponsors of the Canaries, and also proud to support Railway Children as part of our international Street to School programme. With the high profile nature of our Norwich City sponsorship and of Premier League football in general, we have the perfect opportunity to raise awareness nationally of the important work Railway Children does.”
Along with donating shirt logos, Aviva will also be dressing the stadium in Railway Children’s colours for the match. This will include programme adverts, LED signage boards, and media backboards, in an effort to provide as much noise about Railway Children as possible. NCFC players will also wear the charity logo on their shirts in pre-match training prior to the match.
For more information on match day activity and for a chance to win one of the signed limited edition shirts, please see http://www.railwaychildren.org.uk/ncfc
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