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There Will Be Haters.

Adidas Launch new F50 and refresh their silos with stand out video campaign featuring Suarez, Bale, Rodriguez and Benzema.

 

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Nike Celebrate CR7’s Ballon d’Or win with Special Superfly

In celebration of Cristiano Ronaldo’s stellar year and tremendous achievement, Nike created a special boot as unique as his talents. The Mercurial CR7 Rare Gold boot was designed specifically for Ronaldo and given to him after he was awarded his third Ballon d’Or.

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Nike Launches Glittering Superfly for Bright Star Cristiano Ronaldo

Classic Black Mercurial gets a shimmering twist for CR7

 

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Adidas Launch Crazy Light Pack

New pack sees the Adidas Predator continue its 20th birthday celebrations with the first Crazy Light edition of the boot.

 

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Adidas Launch Golden Messi Boot

adidas today announced the launch of a new colourway for the current generation of the adizero f50 Messi football boots. The new yellow iteration of Messi’s f50 boots have been designed to reflect the unique magic and success Leo Messi produces on the pitch for club and country.

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Adidas Reinvigorate the Predator With Instinct

For 20 years Adidas’ Predator has been a staple boot in the industry, yes you read that right 20 years! This year not only sees the predator hit the big 2-0 but also make a move towards what the Predator Faithful fans have been calling out for since the boot received a radical redesign with the Predator LZ.

 

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adidas and Christopher Mintz-Plasse team up to discover the real World Cup party in Brazil

adidas today released a new video with comedy production team Funny or Die, in which Hollywood actor Christopher Mintz-Plasse finds himself on a quest to discover the best World Cup party. Filmed on location in Rio de Janeiro, and featuring cameos from adidas stars and legends including Fernando Hierro, Juan Mata, Cafu and Patrick Vieira, the sketch sees Mintz-Plasse on a journey through Rio as a roving reporter searching for a party with hilarious results.

https://www.youtube.com/watch?v=6oq4hdDn0TY

Along the way Mintz-Plasse joins Fernando Hierro for the adidas miCoach Smart Ball Power Challenge, receives football tips from Juan Mata and trains with the Flamengo youth team, before talking Brazil and Argentina with Cafu. Feeling disappointed with not being able to find any parties, it is left to French legend Patrick Vieira to explain that the World Cup and going to a match is the biggest party of them all.

Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball.

A Timeline of Nike Mercurial Vapor

In 1996, Nike partnered with the world’s most decorated international side, the Brasilian National Team. It was time to create a boot worthy of their caliber of play. Ronaldo, the squad’s young striker, was chosen as the muse. On the pitch, he was patient—stalking, waiting for the right moment. Then, when opportunity arose, he’d strike, accelerating to the ball with velocity that the game had never seen before. With the goal in his sights, Ronaldo would change in nature. He was, in short, mercurial.

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Happy Birthday Messi

Today adidas has unveiled their super limited Adizero F50 Messi boot, which celebrates his 27th birthday.

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Nike Football Introduces Elastico Superfly IC

In late April at the Salon de Reinos in Madrid, Nike revealed its fastest and most innovative boot to date, the Mercurial Superfly. But today’s footballers don’t just play on grass and aren’t simply looking for innovation for that surface. With that in mind, Nike introduces the Elastico Superfly IC – a shoe that brings all the innovation and technological benefits of the Mercurial Superfly to the court.

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