Its rare to see a brand new silo hit the market, which targets an entirely new consumer – but thats exactly what Adidas did at the start of the 2013-14 season, with the introduction of the Nitrocharge 1.0 – which specifically targeted a new breed of player, known as ” #theengine ”
As the clocks go back to officially mark the end of the summer season, the nights become darker and the weather colder across the northern hemisphere. To combat gloomy weather and stand out on-pitch, Nike has created the Hi-Vis Collection of winter apparel, footwear and equipment enabling athletes to train and play at the same intensity throughout the season and with zero distractions. The Hi-Vis Collection features bright and contrasting colour combinations of Volt, Electro Purple, Green Glow and Electric Green on the apparel, footwear and equipment.
Be Seen – thats what each boot screams at you in Adidas’ latest concoction “The Enlightened”. A classically coloured boot, with a modern twist – reflective stripes, which are sure to stand out on the world’s biggest stage – the UEFA Champions League this evening as they make their debut!
Nike’s latest version of the Mercurial boot celebrates the super-charged speed and on-pitch dominance of one of the world’s greatest players, Cristiano Ronaldo. Featuring a ‘supernova’ print, the Nike Mercurial IX CR7 Boot and 2013 CR7 Collection take inspiration from the Portuguese star’s unique style of play.
NIKE, Inc. today unveiled multiple innovations to its Nike+ ecosystem at an event in New York City. Nike introduced the Nike+ FuelBand SE, the newest version of the iconic Nike+ FuelBand, which seamlessly connects users with a new Nike+ FuelBand App.