Posts tagged 1.0
adidas today launched the Samba Collection, Brazilian inspired football boots aimed at celebrating the vibrancy and exuberance of the World Cup host nation. For the first time ever, as part of the Samba Collection adidas has released a new boot from each of its four boot ranges, adizero™ f50, predator®, nitrocharge™ and 11pro, with an array of new bright, exciting colourways. Each boot has been designed with its own distinct identity and cutting edge technology, inspiring the next generation of footballer.
Its rare to see a brand new silo hit the market, which targets an entirely new consumer – but thats exactly what Adidas did at the start of the 2013-14 season, with the introduction of the Nitrocharge 1.0 – which specifically targeted a new breed of player, known as ” #theengine ”
Be Seen – thats what each boot screams at you in Adidas’ latest concoction “The Enlightened”. A classically coloured boot, with a modern twist – reflective stripes, which are sure to stand out on the world’s biggest stage – the UEFA Champions League this evening as they make their debut!
MiAdidas is Adidas’ customisation service which allows you to customise their various boot silos and make them your own – through a choice of colours and embroidery, however – recently Adidas have introduced more and more limited edition options, and ahead of pre-season they are helping you stand out from the crowd with the new MiAdidas Camo Pack.