Posts tagged adidas
adidas has today revealed a boot made heel to toe from their revolutionary Primeknit material. The adidas Primeknit 2.0 is the latest update of the original Primeknit boot, launched and worn on pitch last year by Luis Suarez.
adidas today announced the launch of a new colourway for the current generation of the adizero f50 Messi football boots. The new yellow iteration of Messi’s f50 boots have been designed to reflect the unique magic and success Leo Messi produces on the pitch for club and country.
For 20 years Adidas’ Predator has been a staple boot in the industry, yes you read that right 20 years! This year not only sees the predator hit the big 2-0 but also make a move towards what the Predator Faithful fans have been calling out for since the boot received a radical redesign with the Predator LZ.
adidas today released a new video with comedy production team Funny or Die, in which Hollywood actor Christopher Mintz-Plasse finds himself on a quest to discover the best World Cup party. Filmed on location in Rio de Janeiro, and featuring cameos from adidas stars and legends including Fernando Hierro, Juan Mata, Cafu and Patrick Vieira, the sketch sees Mintz-Plasse on a journey through Rio as a roving reporter searching for a party with hilarious results.
Along the way Mintz-Plasse joins Fernando Hierro for the adidas miCoach Smart Ball Power Challenge, receives football tips from Juan Mata and trains with the Flamengo youth team, before talking Brazil and Argentina with Cafu. Feeling disappointed with not being able to find any parties, it is left to French legend Patrick Vieira to explain that the World Cup and going to a match is the biggest party of them all.
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In a season as tight as this where margins between glory and disaster are smaller than ever, dreams can be realised or crushed in the blink of an eye. It falls to the players who take fate into their own hands to Unlock the Game and deliver when it matters most.
adidas has opened a new HomeCourt concept store in Bluewater, Europe’s leading retail and leisure destination. To celebrate the opening, three of local team West Ham United’s star players – Kevin Nolan, Stewart Downing and Mark Noble headed down to the store today to see fans who had queued for a chance to meet them. The players posed for pictures, signed autographs and explored the innovative new store.