Posts tagged hypervenom
Nike’s new Hypervenom 3 football boots were designed to do two things above all else: cut and strike. With these critical components of goal scoring in mind, Hypervenom underwent a radical makeover that includes a shift to Flyknit and the introduction of a new plate.
“This is a finisher’s boot,” explains Max Blau, VP of Nike Football Footwear. “Every component of this boot was built for goals.”
On Saturday, August 8, 2015, footballers Jamie Vardy and Riyad Mahrez had 5000/1 odds of leading their team to the Premier League championship. On Sunday, May 15, 2016, they definitively defied logic to claim the title for the first time in their club’s history, just one year after narrowly avoiding relegation.
NikeFootballX releases new seasonal colorways of the MagistaX, MercurialX and HypervenomX in both indoor court (IC) and turf (TF) versions that anticipate the surfaces and dynamic underfoot-play intrinsic to small-sided football. Notably, the boots feature recycled Nike Grind rubber on high-abrasion, drag areas to enhance durability on hard surfaces.
Nike Football is known for revolutionising the game through innovations like Nike Flyknit and Dynamic Fit collars. But Nike’s design team grew up wearing the era’s leather boots and retains high regard for the material, as well as the soft touch associated with it. Collectively, the team began exploring the potential of fusing leather to Nike’s iconic football silhouettes in 2014. Their thinking quickly evolved into experimentation and, ultimately, a premium collection of hybrid leather boots: Nike Tech Craft.
Nike Tech Craft strategically places a thin layer of leather in high ball-contact areas (the medial and lateral sides of the forefoot) on each of Nike’s four football boot styles — Hypervenom, Magista, Mercurial and Tiempo. Each boot remains true to its original aesthetic and performance attributes, but with the soft touch and classic appeal of leather.
As winter approaches, match-day conditions, particularly under floodlights, are darker and drearier than during earlier parts of the season. To combat these conditions, Nike has created the Hi-Vis Collection featuring the Nike Hypervenom, Mercurial IX, CTR360 and Tiempo IV in bright and contrasting color combinations of Electro Purple, Volt, Green Glow and Electric Green.
Today, Zlatan Ibrahimovic officially revealed the new “Flash Lime” Nike Hypervenom football boot at an event in Paris for the city’s young footballers. The Paris-Saint Germain striker wore the boots for the first time this weekend verus Guingamp.