Posts tagged Nike
Nike Football is known for revolutionising the game through innovations like Nike Flyknit and Dynamic Fit collars. But Nike’s design team grew up wearing the era’s leather boots and retains high regard for the material, as well as the soft touch associated with it. Collectively, the team began exploring the potential of fusing leather to Nike’s iconic football silhouettes in 2014. Their thinking quickly evolved into experimentation and, ultimately, a premium collection of hybrid leather boots: Nike Tech Craft.
Nike Tech Craft strategically places a thin layer of leather in high ball-contact areas (the medial and lateral sides of the forefoot) on each of Nike’s four football boot styles — Hypervenom, Magista, Mercurial and Tiempo. Each boot remains true to its original aesthetic and performance attributes, but with the soft touch and classic appeal of leather.
Manchester City’s new away kit honors its passionate legion of fans, who proudly sing the club’s celestial-inspired anthem, with a lunar print on both sleeves.
The moon graphic, which appears in tonal blue hues, combines with the shirt’s navy blue body, subtly contrasting sleeves and shoulders, and electric blue detailing — a modern take on Manchester City’s iconic sky blue.
In 1996, Nike partnered with the world’s most decorated international side, the Brasilian National Team. It was time to create a boot worthy of their caliber of play. Ronaldo, the squad’s young striker, was chosen as the muse. On the pitch, he was patient—stalking, waiting for the right moment. Then, when opportunity arose, he’d strike, accelerating to the ball with velocity that the game had never seen before. With the goal in his sights, Ronaldo would change in nature. He was, in short, mercurial.
In late April at the Salon de Reinos in Madrid, Nike revealed its fastest and most innovative boot to date, the Mercurial Superfly. But today’s footballers don’t just play on grass and aren’t simply looking for innovation for that surface. With that in mind, Nike introduces the Elastico Superfly IC – a shoe that brings all the innovation and technological benefits of the Mercurial Superfly to the court.
This June and July Nike will unleash four of the most innovative pieces of performance footwear that the beautiful game has ever seen. The Hypervenom, Tiempo V, Magista and Mercurial Superfly will converge on the feet of football’s greatest players on sport’s greatest stage.
Continuing the storied history of the boot that transformed the industry, Nike launches the new generation of the Mercurial to match the speed of today’s game.