Posts tagged Nike
Nike’s new Hypervenom 3 football boots were designed to do two things above all else: cut and strike. With these critical components of goal scoring in mind, Hypervenom underwent a radical makeover that includes a shift to Flyknit and the introduction of a new plate.
“This is a finisher’s boot,” explains Max Blau, VP of Nike Football Footwear. “Every component of this boot was built for goals.”
Nike opens the doors of St. George’s Park, the English Football Association’s National Football Centre and the Nike Academy’s permanent base, to 42 athletes this weekend for an annual, intensive three-day assessment in front of expert coaches, scouts and Nike Academy Manager, Jon Goodman.
For over 20 years, Tiempo has been synonymous with premium leather football boots. The new Tiempo Legend 6 builds upon that legacy with innovative craftsmanship for dominant touch. “Tiempo players start the attack,” says Nike Football Designer Vianney de Montgolfier. “We prioritize the touch and precision they depend on. With Tiempo Legend 6, we challenged ourselves to work with legendary materials in a new way.”
Inspired by Cristiano Ronaldo’s latest scoring achievements, the new Mercurial Superfly CR7 324K Gold and Mercurial Superfly CR7 Quinhentos celebrate the player’s phenomenal finishing skills. The colorways take cues from two of Ronaldo’s favorite Mercurial Vapor 3 designs.
NikeFootballX releases new seasonal colorways of the MagistaX, MercurialX and HypervenomX in both indoor court (IC) and turf (TF) versions that anticipate the surfaces and dynamic underfoot-play intrinsic to small-sided football. Notably, the boots feature recycled Nike Grind rubber on high-abrasion, drag areas to enhance durability on hard surfaces.
Nike Football is known for revolutionising the game through innovations like Nike Flyknit and Dynamic Fit collars. But Nike’s design team grew up wearing the era’s leather boots and retains high regard for the material, as well as the soft touch associated with it. Collectively, the team began exploring the potential of fusing leather to Nike’s iconic football silhouettes in 2014. Their thinking quickly evolved into experimentation and, ultimately, a premium collection of hybrid leather boots: Nike Tech Craft.
Nike Tech Craft strategically places a thin layer of leather in high ball-contact areas (the medial and lateral sides of the forefoot) on each of Nike’s four football boot styles — Hypervenom, Magista, Mercurial and Tiempo. Each boot remains true to its original aesthetic and performance attributes, but with the soft touch and classic appeal of leather.
Manchester City’s new away kit honors its passionate legion of fans, who proudly sing the club’s celestial-inspired anthem, with a lunar print on both sleeves.
The moon graphic, which appears in tonal blue hues, combines with the shirt’s navy blue body, subtly contrasting sleeves and shoulders, and electric blue detailing — a modern take on Manchester City’s iconic sky blue.