Posts tagged ronaldo
With three Ballon d’Or awards and over 500 career goals, Cristiano Ronaldo is the all-time leading scorer for both club and country.
While he continues to make history on the pitch, Nike is chronicling Ronaldo’s past through a new series of seven Mercurial Superfly CR7 boots, unveiled one at a time over the next several seasons, beginning with Chapter 1: Savage Beauty.
Savage Beauty takes its cues from Madeira, the volcanic Portuguese island where the player was born.
“Madeira will always be close to my heart,”
says Ronaldo. “I’m so happy to represent my island all over the world. It’s a fantastic feeling.”
The lava-inspired print on Savage Beauty is one of the most intricate Nike has ever produced on a pair of boots. A collaboration between Nike’s World Headquarters and its expert artisans in Montebelluna, Italy, the vibrant, six-color graphic flows from toe to heel to accentuate Ronaldo’s speed. Supplementary color on the medial side adds extra flash while a new, smaller CR7 logo appears on the lateral side of the heel and an iridescent white Swoosh complements the design.
MERCURIAL SUPERFLY CR7 SAVAGE BEAUTY
Classic Black Mercurial gets a shimmering twist for CR7
This June and July Nike will unleash four of the most innovative pieces of performance footwear that the beautiful game has ever seen. The Hypervenom, Tiempo V, Magista and Mercurial Superfly will converge on the feet of football’s greatest players on sport’s greatest stage.
Continuing the storied history of the boot that transformed the industry, Nike launches the new generation of the Mercurial to match the speed of today’s game.
In the summer of 2010, Cristiano Ronaldo stepped onto the pitch in South Africa in the Mercurial Superfly II, a boot featuring groundbreaking innovation for the time. The boot’s unique color combination, designed for increased visibility, became an instant classic.
In 2002, Brasil forward Ronaldo returned to center stage debuting groundbreaking boot technology. With a new, sleeker silhouette that looked more track spike than football shoe, the ‘02 Mercurial Vapor was Nike’s first sub-200 gram boot. It also featured the company’s first stitch-less upper and was designed using Nike’s first anatomical last.
Nike’s latest version of the Mercurial boot celebrates the super-charged speed and on-pitch dominance of one of the world’s greatest players, Cristiano Ronaldo. Featuring a ‘supernova’ print, the Nike Mercurial IX CR7 Boot and 2013 CR7 Collection take inspiration from the Portuguese star’s unique style of play.
As winter approaches, match-day conditions, particularly under floodlights, are darker and drearier than during earlier parts of the season. To combat these conditions, Nike has created the Hi-Vis Collection featuring the Nike Hypervenom, Mercurial IX, CTR360 and Tiempo IV in bright and contrasting color combinations of Electro Purple, Volt, Green Glow and Electric Green.