Posts tagged soccer
adidas today launched the Samba Collection, Brazilian inspired football boots aimed at celebrating the vibrancy and exuberance of the World Cup host nation. For the first time ever, as part of the Samba Collection adidas has released a new boot from each of its four boot ranges, adizero™ f50, predator®, nitrocharge™ and 11pro, with an array of new bright, exciting colourways. Each boot has been designed with its own distinct identity and cutting edge technology, inspiring the next generation of footballer.
As the clocks go back to officially mark the end of the summer season, the nights become darker and the weather colder across the northern hemisphere. To combat gloomy weather and stand out on-pitch, Nike has created the Hi-Vis Collection of winter apparel, footwear and equipment enabling athletes to train and play at the same intensity throughout the season and with zero distractions. The Hi-Vis Collection features bright and contrasting colour combinations of Volt, Electro Purple, Green Glow and Electric Green on the apparel, footwear and equipment.
Before the start of the season, a mysterious pink, orange, red and white boot graced the feet of Sergio Aguero. Controversy swept social media as the mysterious ‘magic eye’ boot caught the attention of boot fanatics and football fans alike. Enter the Puma Evospeed 1.2
With this season’s UEFA Champions League in full swing, adidas has launched an innovative social media campaign for fans to enhance their match-day and tournament experience. adidas Gamedayplus is a mobile led, second screen social platform which aggregates the best UEFA Champions League content from adidas football, adidas players and clubs, journalists and super fans and adds this to a user’s existing twitter feed. The season-long interactive platform will enable fans across the world to engage in “real-time” to enhance their tournament experience in a new and exciting way.
A few weeks ago, Adidas launched a brand new mobile app – Adidas Snapshot, which – for the first time ever, allows iPhone users the chance to measure the metrics of their shot using just their phone’s camera.
Ahead of the 2013/14 football season, PUMA has launched a new virtual football community, the ‘PUMA Football Club’. On the new platform www.pumafootballclub.com, PUMA invites football fans worldwide to complete fun and unique challenges, win exclusive prizes and get closer than ever before to their favourite football stars.