Posts tagged superfly
The limited-edition Mercurial Superfly CR7 commemorates Cristiano Ronaldo’s achievements with his club and country this year. Those accomplishments include Ronaldo’s fourth Ballon d’Or, the UEFA Champions League title and the UEFA Euro 2016 championship.
Nike Football is known for revolutionising the game through innovations like Nike Flyknit and Dynamic Fit collars. But Nike’s design team grew up wearing the era’s leather boots and retains high regard for the material, as well as the soft touch associated with it. Collectively, the team began exploring the potential of fusing leather to Nike’s iconic football silhouettes in 2014. Their thinking quickly evolved into experimentation and, ultimately, a premium collection of hybrid leather boots: Nike Tech Craft.
Nike Tech Craft strategically places a thin layer of leather in high ball-contact areas (the medial and lateral sides of the forefoot) on each of Nike’s four football boot styles — Hypervenom, Magista, Mercurial and Tiempo. Each boot remains true to its original aesthetic and performance attributes, but with the soft touch and classic appeal of leather.
Classic Black Mercurial gets a shimmering twist for CR7
In late April at the Salon de Reinos in Madrid, Nike revealed its fastest and most innovative boot to date, the Mercurial Superfly. But today’s footballers don’t just play on grass and aren’t simply looking for innovation for that surface. With that in mind, Nike introduces the Elastico Superfly IC – a shoe that brings all the innovation and technological benefits of the Mercurial Superfly to the court.
This June and July Nike will unleash four of the most innovative pieces of performance footwear that the beautiful game has ever seen. The Hypervenom, Tiempo V, Magista and Mercurial Superfly will converge on the feet of football’s greatest players on sport’s greatest stage.
Continuing the storied history of the boot that transformed the industry, Nike launches the new generation of the Mercurial to match the speed of today’s game.